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模块四 Module IV Modern life《Project(1)： Developing an ad campaign》集体备课PPT课件优质课下载
Project Developing an ad campaign
Enjoy some ads
Enjoy some ads
Commercial ad
My God!
I have no home now!
Public Service ad
(PSA)
Brainstorming
A good ad should be…
In the opinion of a viewer, a good ad should be …
As a designer, to produce an ad, what will you first consider?
Project
Developing an ad campaign
1. What is an ad campaign?
An ad campaign is an organized programme of
advertisements using various kinds of ads to
reach a particular audience.
2. What media can you use in an ad campaign?
We can use different kinds of media, including
posters, newspapers, magazines, radio and televisions.
3. What questions should we first consider?
1).Who is the audience for your ad campaign?
2).What do you want your ad campaign to say?
3).How do you reach your audience?