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模块四 Module IV Modern life《Project(1)： Developing an ad campaign》PPT课件优质课下载
Which advertisement do you think is the better one?Why?
eye-catching
attractive slogans
fancy packages
famous people
eye-catching advertisement
fancy packages
attractive slogans and logos
famous people
..........
Ad Campaigns
Step 1 Fast Reading
1. Read the article on Page 18 to know some basic knowledge about ad campaigns.
2. Answer the following three questions.
Q1:What is an ad campaign?
An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.
Q2:What media can we use in an ad campaign?
We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing,etc.
Q3: What are the major questions should we consider first?
Match the main idea of each paragraph.
Para 1
Para 2
Para 3
Para 4
A .what the campaign says