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译林2003课标版《Project(1)： Developing an ad campaign》新课标PPT课件优质课下载
M4U1 PROJECT Reading I
Developing
an ad campaign
Heal our earth
Low Carbon Lifestyle
第43个
April 22
Why ?
Let’s build our ad campaign！
A poster for Low Carbon Lifestyle!
M4U1 PROJECT Reading I How do you build an ad campaign?
By the end of the class, you will be able to
know the outline of an ad campaign and get to recognize some key words and phrases.
know how to build an ad campaign step by step.
present an ad campaign
What is an ad campaign? (Para1 on P18)
single, planned, various, certain
The main idea of para1:
The ______________________of an ad campaign.
The main ideas of the following paragraphs:
Three major questions.
outline/meaning/definition
Learn how to organize an ad campaign
4W: Why—Who-–What—How
Read subtitle 1