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译林2003课标版《Project(2)： Developing an ad campaign》公开课PPT课件优质课下载
Para.1 a. The slogan and logo
Para.2 b. The different approaches used to
get their message across
Para.3 c. The target audience and their aim
Para.4 d. The reason for choosing
anti-smoking as the subject of
their ad campaign
get sth. across: 使被理解
target audience:目标受众
1. What is the subject of this ad campaign?
Anti-smoking.
2. Who is the target audience for this ad
campaign?
High-school teenagers.
3. What is the ad campaign aimed to do?
To discourage young people from smoking.
4. What is the slogan for this campaign?
Smoking kills!
Reading
1.对...造成损害（L3-4）?
2.劝阻某人不做某事（L8）
3.关注，担心? （L13） ?
4.说服某人做某事（L16）
5.敦促某人做某事（L17）??
6.戒烟（L17）?