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模块四 Module IV Modern life《Project(2)： Developing an ad campaign》优质课PPT课件下载
how to plan an ad campaign?
how to operate an ad campaign?
A: How do you build an ad campaign?
1.What is a campaign?
It is an organized course of action to achieve a particular goal.
Structure of passage A
It is a planned programme of advertisements using various kinds of ads to reach a certain audience. You may need to employ different kinds of media, including ______, ________________, ____________, ______ and __________.
newspapers
posters
magazines
radio
television
What is an ad campaign?
What is an ad campaign for?
A commercial ad campaign is developed for selling something, while a public welfare ad campaign is for _________________________
and trying to _______________________.
telling people something
get them to do something
How to plan an ad campaign?
1. must have a clear _____
2. must determine your target _______
3. must decide_______ to tell the audience
4. must decide ____ to tell the audience
5. can add ______ and _________ to make your campaign more attractive.
Word bank: