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《Project(2)： Developing an ad campaign》集体备课PPT课件优质课下载
3. develop an ad campaign by themselves.
Question:
If Dove company wants to promote a new flavor of chocolate, what should be done to attract more consumers?
attractive slogans
fancy packages
actors and actresses
eye-catching advertisement
attractive slogans
fancy packages
actors and actresses
…
Ad Campaigns
Q1: What is an ad campaign?
Q2: What media can we use in an ad campaign?
Q3: What are the major questions that should be considered first when we design an ad campaign?
Fast Reading
Q1: What is an ad campaign?
Q2: What media can we use in an ad campaign?
An ad campaign is a planned programme of
advertisements using various kinds of ads to reach
a particular audience.
We can use different kinds of media, including
posters, newspapers, magazines, radio and television.
Q3: What are the major questions that should be considered first?
1. Who is the audience for your ad campaign?