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译林2003课标版《Project(2)： Developing an ad campaign》优质课PPT课件下载
know the key elements of an ad campaign and try to grasp some key words and phrases.
know how to build an ad campaign step by step.
make an ad campaign with your group members.
Two main types of advertisements ?
commercial ads
PSAs
Step one: Lead in
educate people about health, safety, or any other problem that affects public welfare
promote products or service
An ad campaign ?
An ad campaign ?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
How to build an ad campaign?
How to build an ad camapign?
divide the class into four groups.
each group focus on one paragraph of the article and report the main idea of the paragraph to the class.
.
Para. 1
Para. 2
Para. 3
Para. 4
2. the definition of an ad campaign/ what an ad campaign means
4.the target audience and how to determine the target audience
3. what the ad campaign says
1. how to reach the target audience