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译林2003课标版《Self-assessment》最新PPT课件优质课下载
A. Who is the audience for the advertisements?
B. What is an advertisement?
C. Not all ads play tricks on us though.
D. We must not fall for this kind of trick!
E. There are two main types of advertisements—commercial advertisements and public service advertisements (PSAs).
F. When it comes to advertisements, we must all use our intelligence and not be a slave to them.
G. Advertisements are a good way to sell products or services.
Advertisements
Nowadays, we can see advertisements almost wherever we go. …
1_________
An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. 2___________ A commercial advertisement is one which someone has paid for to advertise a product or service. …
Does an advertisement tell people the complete truth?
. …The grocery just hopes that when you read the ad, you will feel pleased about the nice comment, remember the words ‘freshest food’ and make a mental connection with the food in the grocery. 3______________
Public service advertisements
4______________ PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public. …
Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes. 5_____________
B
E
D
C
F
Topic
Coherence
Logic
To choose logically, we must pay