《Lesson 4 Advertisements》PPT课件优质课下载

《Lesson 4 Advertisements》PPT课件优质课下载

Now, let’s share some impressive advertisements.

You can guess what they advertise.

It is an advertisement for Evian(依云）,a brand of drink water.The new Evian commercial titled ‘Baby & Me’ features people dancing with baby versions of themselves in the mirror. At the beginning,a man walking down a street glimpses his reflection in a bus wing mirror only to see himself as a child gazing back….

Baby And Me

The advertisement is all about being connected with your inner baby--a sensation(感觉） that creates “a feeling of freedom, of letting go, a spontaneous（自发的） and communicative frenzy,"

It tell us to live young,and to hold a positive,optimistic attitude towards life,even when it comes to the unexpected."

Thinking Of Baby And Me

Another advertisement

It’s Pantene’s(潘婷)advertisement. It tells a story about a teenage deaf girl who inspired by a street violinist playing Canon（卡农） , decides to practice on the violin, perhaps one of the most difficult instruments to play without hearing. She is hampered(阻碍） by her cruel peers. But again and again she overcomes the difficulties, finally making it to a classical music competition.

Pantene

Throughout the film we’re shown a chrysalis(蝶蛹） opening to reveal a butterfly. During the final scenes the girl’s hair is revealed as a symbol of her shining, just like the Pantene’s concept——You can shine.?

People who have dreams should never compromise to fate.Having the courage to struggle for success and gold will glitter(发光） one day.

Thinking of Pantene

The last advertisement

It’s an advertisement for John Lewis Market. In the scene,the child in question is seven-year-old Lewis Gowan, who spends 10 days counting off the hours, minutes and seconds until Christmas. Not so he can indulge(沉迷） in a frenzied present-opening fest（集会）, but so that he can experience the joy of giving his parents a special gift of his own.

John Lewis Market

What the advertisement wants to tell us is better to give than to receive. We should learn to have gratitude for our parents,our friends and so many people who love and be loved.We also need to appreciate their caring for us and give our love to them just like what they give it to us.

Thinking of John Lewis Market

Learn from advertisements

Maybe advertisement is only a small step of selling goods,but a brilliant advertisement can leave a deep impression on customers and bring huge benefits.Just like advertising, little things perfectly accomplish great things . With no small steps, one can 't cover a thousand mile journey; with no small streams , there can be no oceans or seas（不积跬步，无以至千里，不积小流，无以成江海）We should make things perfect even a small details if we want to succeed.

Thank you for watching