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《Lesson 3 The Advertising Game》最新PPT课件优质课下载
---- Raymond Braun (LGBT marketing lead for Google and YouTube)
Advertising is an opportunity to communicate your values.
---- Rachel Tpograph (a former Gap marketing executive and now founder and CEO of TIPO Entertainment)
The
development
of
advertisement
1.0 Classic ads
not suitable, in direct competition
2.0 Visually attractive ads
not enough to be noticed, high standards
3.0 Modern ads
old ideas, unsuccessful, humor, unusual
4.0 Today’s ads
non-profit, make contributions
6. Public ads
5.0 Latest ads
?
The reasoning process
Describing a
phenomenon
Identifying
problems
Analyzing
problems