《Lesson 3 The Advertising Game》优质课PPT课件下载

《Lesson 3 The Advertising Game》优质课PPT课件下载

To review the text.

To learn Gerunds

Part 1

Review

Ask students to read the text again together.

Then try to fill in the blanks according to the text

Part 2

Review

The classic advertisement normally gives information about finding certain products, such as 1. ___________ the products are, the locations of the companies and the brand names. However, because of the direct 2. _________ (compete) in the market place, present-day 3. ___________ ___ (advertise) often have large budgets and spend a lot

Fill in the blanks according to the text.

what

competition

advertisers

to make the advertisements as 4. _________ (visual) attractive as possible. But people in modern cities are used to5. _________ (see) high standards of visual design. To be more attractive, modern advertisements must combine6. _________ highest standards of design with ideas 7.__________ (link) to the products, like freedom, happiness, health and success. Nevertheless, repeating old ideas is not a successful

visually

seeing

the

linked

approach in many cases, and the top advertisers of today use humour

as well as new and 8. ___________ ( usual) ideas to surprise people and make them forget that someone is trying to sell them something. 9. _________________, not all advertising is about selling products and services for a profit. Some advertisements mainly aim to make 10___________(contribute) to society.

unusual

However

contributions

Gerunds

Grammar