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人教2003课标版《Warming up、Pre-reading、Reading、Comprehending》集体备课PPT课件优质课下载
Compare the advertisements, which one is easier for you to remember? Why?
Compare advertisements
Section I
(para.1)
Section II
(para. 2)
Section III
(para. 3-7)
Section IV
(para. 8-9)
Introduction
What is an advertisement?
How do advertisers make effective advertisements?
How effective are advertisements?
Scan the headings of each section and get a general understanding of the text.
Scanning
How can we become walking advertisements?
What is the benefit of knowing how advertisements work?
Detailed reading
Read the first paragraph and get the answer.
When we wear the casual garments with brand names attached to them.
We can avoid being controlled by them.
Who advertises?
2. Why do they advertise?
3. Where do they advertise?