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人教2003课标版《Warming up、Pre-reading、Reading、Comprehending》集体备课PPT课件优质课下载
On TV
On the radio
In train stations
In newspapers
In magazines
At the cinema
At the airport
Everywhere
Reading
HOW ADVERTISING WORKS
Task1. Read the passage quickly and get a general understanding of the text. (pay attention to the titles and subtitles.)
Skimming
1. The purpose of the passage is to ______.
A. inform us of the fact that there are many advertisements in our daily life
B. help us understand how ads work and avoid being controlled by them
C. tell us how effective ads are
D. show us how effective ads can be made
Part I
(para.1)
Part II
(para. 2)
Part III
(para. 3-7)
Part IV
(para. 8-9)