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人教2003课标版《Warming up、Pre-reading、Reading、Comprehending》优质课PPT课件下载
One day, I came across a/an __________ of a kind of Japanese shoes in a Wechat official account (微信公众号) whose _________ readers are young mothers. At first glance, there was nothing special to me. However, the __________ introduces how these shoes __________ mother’s lives: with special __________, they are much more comfortable than most similar shoes, and the style can easily match any clothes, and the price is within ordinary people’s __________ . These __________ are suitable for busy mothers. Besides, the owner of the Wechat account is a famous mother with ___________ , so I tried my luck and bought one pair. Now I have 4 pairs of such shoes. But for this advertisement, I would never have tried these ordinary-looking shoes.
fit into, budget, technique, advert, advertiser, target, feature, conscience
advert
target
advertiser
fit into
technique
budget
features
conscience
Skim paragraph 1 and the subtitles in the passage and then give the passage a title.
How Advertising Works
1. Which question does the author raise in the first paragraph, and how does he answer it? ( Does he answer it directly? )
2. What conclusion does the author draw?
3. What is the function of the first paragraph?
Para 1
Q:Do you know how many advertisements you are exposed to in your daily life?
Para 1
A:By listing lots of examples of where we can find advertisements.
Conclusion: It’s important to understand how advertisements work. Then we can avoid being controlled by them.
4. What verbs and verbal phrases does the author use to mean that we meet advertisements?
5. Why does the author use these words?
6. How do you understand “being controlled by them”?
Para 1
Do you know how many advertisements you are exposed to in your daily life? Every day, we pass by advertisements on buses and billboards, on trains and in train stations, in shop windows, outside restaurants and on public notice boards. At home, we see advertisements in magazines and newspapers and in the middle of our favorite television programmes. We hear advertisements on the radio and come across them on the internet. Even some of the casual garments we wear have brand names attached to them which turns us into walking advertisements. With so many messages from advertisers filling our daily lives, it is important to understand how advertisements work. Then we can avoid being controlled by them.