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人教2003课标版《Warming up、Pre-reading、Reading、Comprehending》优质课PPT课件下载
On buses
On TV
On the radio
In train stations
In newspapers
In magazines
At the cinema
At the airport
Everywhere
Part I
PartII
Part III
Part IV
Introduction
What is an advertisement?
How do advertisers make effective advertisements?
How effective are ads?
Divide the passage into four parts,find the main idea of each part
(para.1)
(para. 2)
(para. 3-7)
(para. 8-9)
Skimming
It's a message or announcement that intends to inform or influence people.
By using words, pictures, music, film…