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《Warming up、Pre-reading、Reading、Comprehending》PPT课件优质课下载
I.True or false.
F
F
Part I
PartII
Part III
Part IV
Introduction
What is an advertisement?
How do advertisers make effective advertisements?
How effective are ads?
Divide the passage into four parts,find the main idea of each part
(para.1)
(para. 2)
(para. 3-7)
(para. 8-9)
Why we need to understand how advertising works?
Because with so many messages from
advertisers fill our daily lives, we need
to understand how advertising works
so that we can be avoid being
controlled by them.
It's a message or announcement that intends to inform or influence people.
By using words, pictures, music, film…
They made and paid for by business, individuals, organizations, associations.