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人教2003课标版《Warming up、Pre-reading、Reading、Comprehending》公开课PPT课件优质课下载
on the radio
on buses
in bus/train stations
in the subway
in newspapers
in magazines
at the cinema
on billboards
on the Internet
Pre-reading
Look at each of the advertisements on the next two pages and discuss the questions with your partner.
What does the advertisement want you to do?
Fast reading
Read the title and the headings of each section fast to get the
main idea of the text and figure out the structure of the whole text.
Introduction
(Para.1)
What is an advertisement?(Para.2)
How do advertisers make
effective advertisements?(Para.3-7)
How effective are advertisements?(Para.8-9)
How advertising works
Detailed reading
Task1 (Para2)
Q: What is an advertisement and who advertises?