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《Warming up、Pre-reading、Reading、Comprehending》公开课PPT课件优质课下载
Aim 1: Read to know about how advertising works ;
Aim 2: Do some exercises to improve
students’sense of language;
Sentence of the Day
Judge each day not by the harvest you reap but by the seeds you plant.——Robert Louis Stevenson
如何判断一天过得好不好,不要看你收获了多少,而要看你种下去了多少种子
Unit 5 Reading
How Advertising works
Answer the following 5 questions after you have finished reading the whole text.
1
2
3
4
5
Who advertises?
Why do they advertise?
Where do they advertise?
How do they make effective advertisements?
Can every advertisement persuade people? Why or why not?
How Advertising works
Part 1
Business, individuals ,
organizations, associations.
1. Who advertises?
2. Why do they advertise?