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人教2003课标版《Using LanguageⅠ》集体备课PPT课件优质课下载
Hello, 未来.
The taste is great.
Lead in
The places where we can see advertisements
in newspapers
in shops
in train stations
on TV plays
in magazines
on buses
Pre-reading
Have you ever seen the following advertisement on eye drops （眼药水）in 2017?
●Do you know that it is a dishonest advertisement?
Can the snickers（士力架）really strengthen your body in a short time?
Reading
An advertisement may not be in accord with what it says.
So, what can be done to stop dishonest advertising?
Keeping Advertisers Honest
Reading Task
Skimming:
skim the passage and find out the ways to keep advertisers honest
4 advertising control ways
The law
Advertising organizations
Complains organization