《Using LanguageⅠ》新课标PPT课件优质课下载

《Using LanguageⅠ》新课标PPT课件优质课下载

Yang Yaqi

Can Hong Mao medicinal wine really cure all diseases?

Can the tooth strips from Crest （佳洁士）really whiten your teeth within one day?

Can the eye drops（眼药水）really cure the ctaract (白内障)?

An advertisement may not be in accord with what it says.

Keeping Advertisers Honest

1. get the general idea of the passage and the ways to keep advertisers honest;

2. realize the importance of being honest in

advertizing;

3. have a better understanding of advertising.

Learning objectives

By the end of the class, you should be able to:

What is the writing style of the passage?

An exposition (说明文)

B. An argumentation

C. A narration

1. Explain a phenomenon or objective things by using examples, facts, lists etc. instead of opinions

2. Enable people to acquire relevant knowledge.

General understanding

Para. one

Organizations and individuals advertise because they want to persuade people to behave in?certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. Advertisers go to a lot of trouble and expense to make?adverts?and so they want to?make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people. Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or?use methods that may mislead us. Fortunately, most countries?have developed ways to control advertising?and prevent false?or unsuitable advertising.

Detailed understanding

Organizations and individuals advertise because they want to persuade people to behave in?certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. Advertisers go to a lot of trouble and expense to make?adverts?and so they want to?make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people. Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or?use methods that may mislead us. Fortunately, most countries?have developed ways to control advertising?and prevent false?or unsuitable advertising.

problem

Organizations and individuals advertise because they want to persuade people to behave in?certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. Advertisers go to a lot of trouble and expense to make?adverts?and so they want to?make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people. Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or?use methods that may mislead us. Fortunately, most countries?have developed ways to control advertising?and prevent false?or unsuitable advertising.