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人教2003课标版《Using LanguageⅠ》优质课PPT课件下载
immoral/
not ethical/
unethical
Para. one
Organizations and individuals advertise because they want to persuade people to behave in?certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. Advertisers go to a lot of trouble and expense to make?adverts?and so they want to?make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people. Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or?use methods that may mislead us. Fortunately, most countries?have developed ways to control advertising?and prevent false?or unsuitable advertising.
Keeping Advertisers Honest
Organizations and individuals advertise because they want to persuade people to behave in?certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. Advertisers go to a lot of trouble and expense to make?adverts?and so they want to?make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people. Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or?use methods that may mislead us. Fortunately, most countries?have developed ways to control advertising?and prevent false?or unsuitable advertising.
problem
Organizations and individuals advertise because they want to persuade people to behave in?certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. Advertisers go to a lot of trouble and expense to make?adverts?and so they want to?make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people. Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or?use methods that may mislead us. Fortunately, most countries?have developed ways to control advertising?and prevent false?or unsuitable advertising.
problem
purpose
Organizations and individuals advertise because they want to persuade people to behave in?certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. Advertisers go to a lot of trouble and expense to make?adverts?and so they want to?make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people. Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or?use methods that may mislead us. Fortunately, most countries?have developed ways to control advertising?and prevent false?or unsuitable advertising.
problem
purpose
solutions
Solutions
2.Advertising organizations
3.Complaints organization
4. The consumer
1. The law
What can be done to keep advertisers honest?
The law
The law
forbid…
ban…