人教2003课标版《Using LanguageⅡ》优质课PPT课件下载

人教2003课标版《Using LanguageⅡ》优质课PPT课件下载

advertiser:

Background of advertisements

As early as the 1600s, ads were used to attract English settlers to the colonies. According to historian Daniel Boorstin, these brochures contained “ hopeful overstatements, half-truths, and downright lies”. In spite of this fact, the sales campaign was effective; people came.

Dishonesty exists in advertisements.

creative and inspiring

false/

untruthful/

dishonest/

The advertisement is ____________________

misleading

It makes false statement.

misleading

Claim:

You are a loser

unless you are wearing “super shooze”

offending

immoral/

This advertisement may promote immoral or harmful behavior.

not ethical/

unethical

Keeping Advertisers Honest

Para. one

Organizations and individuals advertise because they want to persuade people to behave in?certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. Advertisers go to a lot of trouble and expense to make?adverts?and so they want to?make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people. Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or?use methods that may mislead us. Fortunately, most countries?have developed ways to control advertising?and prevent false?or unsuitable advertising.

Organizations and individuals advertise because they want to persuade people to behave in?certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. Advertisers go to a lot of trouble and expense to make?adverts?and so they want to?make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people. Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or?use methods that may mislead us. Fortunately, most countries?have developed ways to control advertising?and prevent false?or unsuitable advertising.

problem