人教2003课标版《Warming up、Pre-reading、Reading、Comprehending》精品PPT课件优质课下载

人教2003课标版《Warming up、Pre-reading、Reading、Comprehending》精品PPT课件优质课下载

in the middle of our favorite television programs. 2. ________.

Even some of the casual garments we wear have brand names

attached to them which turn us into walking advertisements.

With so many messages from advertisers filling our daily lives,

it is important to understand how advertisements work.

3. ___________.

G

D

F

4. __________.

(2)An advertisement is a message or announcement that informs or

influences people. It can use words, pictures, music or film to

communicate its message. Adverts are not only made and paid for by

business, but also by individuals, organizations and associations that wish

to inform or educate the public.

How do advertisers make effective advertisements?

Identify your target

(3)Advertisers must pay the media for displaying their ads. 5. _________,

in other words the people the advertisement intends to persuade. For

example, adolescent boys are more likely to buy computer games than any

other group, so it makes sense to make computer game ads that appeal to

this group. Having identified the target group, researchers find out as

much as possible about those in the target group, such as their likes and

dislikes, and how the product would fit into their lives. This information

then forms the basis for decisions about what type of advertising