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高二上册《Module Four Buying and Selling Unit 8 Advertising 》优秀ppt课件
___________________ the market
take into ________ desires or ________
_________ the advertising programme, using
words, ___________, s________, c__________, scientific _____
identify
work out
meet the needs of
account
worries
design
images
logens
elebrities
data
Three steps of a successful ad
customer
desires / worries
design (slogan ……)
Explain in a detailed way why the advertisement was a total failure ?
Therefore, the designers have to be highly culture-conscious when planning to carry out an international programme in a foreign country.
Group Discussion:
McDonald’s in Brazil