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牛津上海版高二上册《Module Four Buying and Selling Unit 8 Advertising 》优秀教学课件
poster
neon sign
How many kinds of ads can you see?
calendar
Internet advertising
advertisement of public utility
More than __________ is spent on advertising. It touches about every ________________ industry. And it reaches its__________ by means of TV and radio_____________, newspapers and magazines, __________, ________ and _____, the Internet and other forms.
(Listen to the tape and fill in the blanks)
II. Comprehension of the text
Paragraph A
$400 billion
consumer-product
customers
broadcasting
direct mail
billboards
posters
II. Try to get a general idea of the text
Column I
1. what make up a successful advertisement
2. the importance of cultural awareness in advertisement design
3. the impact of ads
4. successful ads
5. Unsuccessful ads
Column II