外研版（2019）英语选择性必修四《Unit 4 Everyday economics》Period One Starting out & Understanding ideas—Comprehend

外研版（2019）英语选择性必修四《Unit 4 Everyday economics》Period One Starting out & Understanding ideas—Comprehending优质课ppt课件

Unit 4　

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元

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It is easy to open a shop but hard to keep it always open.

创业容易守业难。

人与自我——创业意识

话题导入

Here is some must-know information from a handbook on how people behave in doing business in some countries1.

In Brazil

Brazilians are warm and friendly.They often stand close when talking and it is common for them to touch the person on the shoulder.People often greet each other (particularly women) with light cheek kisses.Schedules tend to be flexible，with business meetings sometimes starting later than planned2.But to be safe，be on time.Meals can last for hours—there’s no such thing as rushing a meal in Brazil.

In Singapore

Singaporeans shake hands when they meet and often also greet each other with a small，polite bow.Arriving late3 is considered disrespectful.So be on time.Efficiency(效率) is the goal，so meetings are fast-paced.Singaporeans are direct in their discussions，even when the subject is about money.Rank is important and authority is respected.People avoid disagreeing outright with someone with a higher rank.

In the United Arab Emirates

In the UAE，status is important，so the most senior or oldest should be greeted first with their titles.The handshake seems to be longer than elsewhere.So，do not pull away the handshake.People do not avoid entertaining in their homes，but they also hold business meals at restaurants.Touching or passing food or eating with your left hand is to be avoided.

In Switzerland

The Swiss tend to be formal and address each other by last name.They are also respectful of private lives.You should be careful not to ask about personal topics.Punctuality(守时) is important，so arrive at any meeting or event a few minutes early to be safe.The Swiss follow formal table manners.They also keep their hands visible at the table and their elbows(肘部) off the table.It is polite to finish the food on your plate.